Cosmoprof Asia Newsletter

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Cosmoprof Asia 2011 | March Newsletter

2011 COSMOPROF ASIA: A MUST-SEE EXHIBITION IN ALL BUYERS’ CALENDAR

Cosmoprof Asia is recognised as the leading tradeshow for the beauty sector in Asia.
A true trendsetting event for the industry and a must-see exhibition in all buyers’ calendar, Cosmoprof Asia represents an ideal platform for companies targeting Asian markets to meet key buyers from many countries in a very intensive three-day exhibition.

Exhibition space: 57,400 sqm (+10% on 2009) Exhibitors: 1,633 exhibitors (+16% on 2009) from 34 countries Total Visitors: 45,104 visitors (+10% on 2009) International Visitors: 26,166 (+11% on 2009) mostly coming from Australia, China, France, Germany, Italy, Japan, Korea, Turkey, Brazil and the USA Sector Of Interest Declared By Buyers: Perfumery and cosmetics 33% Packaging and machinery 15% Health products 13% Hair products, equipment and salon furnishings 10% Beauty salon and spa products, tools and equipment 9% Gifts and promotional items 7% Nail products 6% Raw materials 4% Sanitary products 3%		Local: 18,938 attendees from Hong Kong (+8% on 2009) Pre-registered visitors on line: +49% on 2009 Media: 217 media members and journalists
Visitor survey findings: 75% of visitors achieved to “Look for New Suppliers” at the 2010 Edition 77% of visitors achieved to “Source New Products” at the 2010 Edition 63% of visitors are from Management Level or Responsible for Merchandising

Cosmoprof Asia 2010 presented two sell-out hair shows on 11 November, with more than 1000 hairstylists attended the events.

The first session showcased the style and talents of the most important Asian hairstylists: Boris Wong, Calvin Chan, Marek Wan, Patrick Chu, and Tomo Numayama.

In the second show, the 2011 collection of TONI&GUY was presented in Project 10, a spectacular show with more than 40 models under the direction of Patrick Chu, National Art Director for TONI&GUY, Hong Kong/China.

In respond to the explosive growth of the nail market in Asia, Cosmoprof Asia together with the Japan Nailist Association made the Japanese nail market the subject of a seminar which was followed by a master class demonstration by top nail artist Hisako Yamasaki.

Many pavilion organisers have already confirmed their participation at Cosmoprof Asia 2011. These include Australia, Belgium, Mainland China, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, Poland, Singapore, Spain, Switzerland, the Taiwan region, Thailand, UK and USA.

After the successful debut of the 2010 Spa Soul project organised by Cosmoprof Asia, the 2011 edition will be expanded to allow more spa brands to join the special participation formula.

Spa brand lounges, spa live stage, networking opportunities and the sponsorship of the Cosmoprof Asia Spa Conference are included in the Spa Soul participation package which has been inaugurated in 2010 by Pevonia, PhytoCeutical, Image Skincare and Aroma Vera.

The Spa Conference held on 11 November last year was one of the key events in Spa Soul. Ten international speakers interacted with more than 100 qualified spa operators, investors and hotel chain representatives from Mainland China, India, Indonesia and Thailand. Two main questions were examined: the development of specific treatment products and the reasons why Asia is leading global development in medical day spas.

For the fourth time, the International Buyer Programme, a Cosmoprof exclusive, confirmed its strategic importance bringing international buyers and manufacturers together to promote business opportunities. For the 2010 edition, 112 pre-scheduled appointments has taken placed in the International Buyer Lounge.

The Show Organisers have decided to extend the opening hours on Day 1 and 2 of the exhibition in response to the request of exhibitors & visitors, details as follow:

9 Nov: 09:30 - 19:30
10 Nov: 09:30 - 19:30
11 Nov: 09:30 - 18:30

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