12th, April, 2011
Twenty Years’ Brilliance Recurred
The 20th Shanghai International Hospitality Equipment & Supply Expo Closed
HDD (Hotelex + Design & Deco), a new exhibition concept which created by Shanghai UBM Sinoexpo Int’l Exhibition Co., Ltd., showed up in the spring show. Its purpose is “Uniting the brand and sharing the resource”. HDD unites hotel, building, sanitary, lighting, clean, design and other business domains and living space decoration chain. It focuses on hotel, catering, bar, shop and other business spaces and shows every type of hospitality equipments and also sets up the solution about building design, building materials, sanitary, clean and lighting. As the important part and main show of HDD, the 20th Hotelex Shanghai successfully closed in the recent. Because of the outstanding influence and strong charisma, the exhibition attracted a large number of exhibitors and visitors from the whole world.
This time, the exhibition not only has a strong appeal to the community but also supported by shanghai government, shanghai Tourism, China and local associations. Mr. Zhao Wen, shanghai vice mayor, and Mr. Dao Shuming, the director of shanghai tourism bureau, led tour to visit the exhibition and made a high appreciation to Hotelex and showed their hope for future. Mr. Shen Zhoushan, the vice director of shanghai tourism bureau, delivered the opening ceremony speech. Leaders that came from different cities participated in the opening ceremony and visited the exhibition. They were Xu Jingsheng (the secretary-general of China Tourism and Hotel Industry Association), Wei Xiaoan (the secretary-general of China Tourism Association of Leisure Branch), Huang Guangrong (the vice president and secretary-general of Shanghai Tourism Industry Association), Qiu Yongqiang (secretary-general of Shanghai Tourism Industry Association of Hotel Industry Branch), consulate officer and so on.
The exhibition area of Hotelex Shanghai 2011 finally reached 84,000 square meters with 4,403 booths. It’s increased by 40% than last year. 996 exhibitors came from 18 countries and regions. The number of exhibitor is increased by 12.5% over last year. During 4 days, Hotelex attracted a total of 45,134 professional visitors from 80 countries and regions which got the increase of 5% as last year. Which deserved special attention is that exhibitors from Italy and USA appeared in group. It showed overseas enterprises keep their eyes on China market. As the famous and authority industry show, Hotelex always leads the development of hotel industry and gives prominence to the original design and environment concept of producs. This year, there were more than 30% innovative products posed. A lot of low-carbon products became the new energy of China hospitality equipment and supply market so that China hotel industry could sustainable development.
The on-site activities were extremely catch visitors’ eye. “The 20th Anniversary Celebration of Hotelex” shared the joy and achievement with the enterprises and friends. “Review Hotelex” which was showed in the square attracted a lot of people. Visitors stopped to view it and thought back the twenty years with Hotelex. In the celebration, Shanghai UBM Sinoexpo Int’l Exhibition Co., Ltd. awarded the honorary certificate to 8 excellent enterprises, like Well-in Hotel Supplies Co., Ltd., Nantong Sidefu Textile Decoration Co., Ltd. and Dongxing Hotel Supplies Co., Ltd., which always support Hotelex. Representatives felt excited. They thanked the Hotelex to provide an outstanding platform and expressed they would support Hotelex in the future. After the awarding, it’s the anniversary celebration. Shen Zhoushan (vice director of shanghai tourism bureau), Xu Jingsheng (the secretary-general of China Tourism and Hotel Industry Association) and Wang Mingliang (CEO of Shanghai UBM Sinoexpo Int’l Exhibition Co., Ltd.) were invited as distinguished guest and cut the 20th birthday cake together. The atmosphere was pushed to a climax. At same time, 10 enterprises gifted for Hotelex twentieth anniversary, they were Ming Fai Industry (Shenzhen) Co., Ltd., Miracle Dynasty Fine Bone China (Shanghai) Co., Ltd., ZhangJiaGang Lucky Handcraft Co., Ltd. and so on. The enterprise representatives and many important leaders awarded prizes to rewarding guests. Numerous leaders of hotel industry association and provinces and cities, consulate representatives, representatives of industry leaders and national star rated hotels all participated in the activity. Finally, the celebration was end in a warm and harmony atmospheres.
“Forum on China hotel development trend” discussed the new idea about China Hotel development after Expo. Numerous industry authoritative sources addressed at the forum. They also analyzed the development trend and prospect about hotel industry. FCSI (Foodservice Consultants Society International) brought “the 21st Century Future Kitchen”. The event has the forward-looking vision to explore the development of 21st century kitchen. It also brought visitors to imagine the purpose of future kitchen with a innovative low-carbon concept. “Star Rated Hotel Weston buffet display” fitted the needs of hotel buffet and promoted the quality of star rated hotel western buffet.
In addition, the classic activities continued to pass down wonderful. “China Barista Championship 2011 – Final” interpreted an international professional competition for audience. Rich coffee smell and rat race attracted a large number of visitors. “China Hotelex Bartenders Competition 2011” assembled excellent bartenders throughout the country. People felt amazing about the fantastic show that bartenders used their skill to present. Those unique appliances and cooking masterpiece appeared in “Cooking show”. “Western Cuisine Activities”, including “Cooking Classes”, “Cocktails”, “British Tea Time”, “Handmade Chocolates” and “Wine Tasting”, were exciting and interacted well with visitors. “Magic Tailoring – Hotel Uniform Show” displayed nearly 50 sets of well-tailored hotel uniform. It built a communication platform for hotel industry and hotel uniform industry.
Shanghai plans to be a world famous tourist city in 2015. At that time, tourism will become a new strategic pillar industry and modern service industry in Shanghai. According to <Opinion about speeding up the development of shanghai tourism and becoming world famous tourist city>, shanghai government plans to invest 40 billion RMB in 13 main tourist projects which include Pudong Disney Park project that will start next month. By 2015, the number of domestic tourists will reach 240 million. The number of arrival tourists will achieve 1,000 million and the departure number will be 450 million. Employment in tourism industry could reach 30 million people. Tourist consumption will equivalent to 10% of resident consumption. With the advantage of policy, Hotelex will grasp the opportunity and take advantage of resources so that the exhibition will have more brilliant future and develop steadily.
In 2012, Hotelex will stand on a new historical point. It will possess mature international market, penetrating sense of industry development and perfect value-added services. Hotelex focuses on the low-carbon development of hotel industry and the development direction of global hotel industry so that it could create a new future with international and professional gesture.