Natural Curve - Uniform Temptation

—Magic Tailoring - Hotel Uniform Show

Guided by: Shanghai Science and Technology Association, Donghua University,

Organized by: Shanghai UBM Sinoexpo Int’l Exhibition Co., Ltd., Shanghai Fashion Association

The activity’s concept was to demonstrate uniforms that represent the hotel’s enterprise image by holding a live fashion show featuring new ideas for hotel dress codes, some of them symbolized the culture of the city or country, others for the purpose of fashion and new trend.  The Shanghai Fashion Association prepared more than 40 uniform suits, among which cost over 10 thousands RMB. The conference attracted people from the hotel sector as well as fashion design. Positive feedback from Hotel representatives that hoped the designers could make them their own special uniform.

This event will have better cooperation opportunity in the year of 2011. It did not only add new lighting spot for the hotelex show, but also broke the old traditional hotel uniform and turned it into a more fashionable and elegant one.