Hotelex A new Aera for the Shanghai International Hospitality Equipment & Supply Expo

The “Hospitality Expo” – the 21st Shanghai International Hospitality Equipment & Supply Expo – will open in Shanghai New International Expo Centre on 9 April 2012 and will run until 12 April 2012. HDD 2012 (hotelex+design&deco China 2012) unites building materials, decoration, food & beverage, light, expo shop and hotel furniture. The total exhibition area of HDD 2012 will reach 350,000 sq m and will attract 3,000 exhibitors and 100,000 professional visitors. HDD is becoming a major platform for the hotel industry.

The Shanghai International Hospitality Equipment & Supply Expo is the highest-level hotel industry exhibition and has the most influence and scope, and it is the most important part of HDD. Most of the leading brands regard Hotelex as the key to unlocking the Chinese market. In 2012, the third year of a 10-year development plan, Hotelex will retain its status as the first exhibition of the hotel industry by implementing new strategies and ideas.

This year, Hotelex Shanghai launches a new “International Brand Premium Area” concept, which will attract over 12,000 VIP buyers by the latest products from 60 exhibitors including warehousing equipment from Cambro, vacuum equipment from Hatco, toasters from Rational, bowl choppers from Mado, gold and silver tableware from Lucky, glassware from Orgonovo and glass tableware from Huafu. “International Premium” affords personalised service including target buyers for exhibitors, on-site purchasing, translation, Wi-Fi and tea break services.

As we all know, catering equipment and supply is the most important part of Hotelex Shanghai. Hotelex Shanghai will comprehensively develop related products such as bakery equipment, refrigeration and dishwashers. At present, the consumption of bakery food in the major cities of China is almost 40%. The scope of the bakery industry will reach RMB1.3 billion in 2013. With the rapid development of the Chinese bakery industry, Hotelex Shanghai launched Bakery 2012 to meet the demand to showcase bakery equipment and supply with the extension of bread and bakery stores.

In the age of information, information management is becoming an important way to improve management levels and service quality. IT & Security 2012 will continue to provide TV, telephone, lock, safe and POS systems. At the same time, Hotelex will expand the market of banquet halls, hotel energy savings and security solutions.

Curtains will form a new part in Textile 2012. Besides hotel uniforms, restaurant textiles, bedding, decorative textiles and the bathroom series, Textile 2012 will also provide curtain materials. Textile 2012 will become a professional trade platform for curtain designers and manufacturers.
HDD will hold over 60 on-site events with related associations, such as the “21st century future kitchen” with FCSI and a forum on Chinese hotel green development with the China Tourism Hotel Association.

HDD cooperates with over 300 media and exhibitions to expand the publicity of HDD. http://www.hotel.hc360.com/ will broadcast HDD live. China Purchasers, China Hotel & Catering Supplies Special, Asian Hotel & Catering Times and Hospitality will also promote the influential HDD.