Editor's Note
These are difficult times but, for some, they are times of opportunity too. It’s a cliché, easy to say but harder to do and yet ..... it’s true. At APLF we will continue to offer everyone in our industry the very best opportunities to meet and greet new customers and suppliers, and retain personal contact with old friends. Click here for complete article |
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Seven Reasons on How to Profit from the Financial Crisis and the Recession
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The financial crisis and the recession forecast by economic analysts look inevitable. In this article we offer some reasons on how your company can profit from the Asian markets and in this way offset the negative aspects foreseen in the international media. | Click here for complete article |
Getting It Right
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At a time that many companies in this industry are reconsidering their promotional budgets, typically downwards, a few plan to move in the very opposite direction. | Click here for complete article |
FASHION ACCESS - The Growing Show
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Regardless of the temptation to cut back on your promotional budget when times are hard evidence proves conclusively that you simply lose business to your competitors if you do. Those who maintain their promotional budget invariably win. | Click here for complete article |
General Product Characteristics and Guidelines for Exporting Footwear to China and Other Asian Countries
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The target consumer group is the emerging and already affluent Asian middle class. In this group, consumer preferences are for western footwear brands which nowadays are a status symbol especially for young women in their 20’s and 30’s. | Click here for complete article |
Financial Turmoil? Turn Risk into Opportunity
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Share you views with your peers and internationally recognised experts at PRIME SOURCE FORUM.
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Problems with Mould?
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An invaluable half-day Mould Workshop will be held in Hong Kong on January 21. If you’re experiencing problems with mould, problems that cut into already small profit margins, then this event is well worth attending. | Click here for complete article |
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