CRYSTALLIZED™ - Swarovski Elements as Premier Partner of APLF Event
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CRYSTALLIZED™ - Swarovski Elements is the product brand for Swarovski’s exquisite, light-filled crystals used by designers, creators and innovators in every corner of the design world. Swarovski, the world’s largest producer of precision cut crystal has built its reputation for quality, authenticity and innovation around these celebrated and much desired crystals, which have become an integral part of contemporary luxury. The label “Made with CRYSTALLIZED™ - Swarovski Elements” serves as a sign of quality and integrity, highlighting and protecting the authenticity of CRYSTALLIZED™ - Swarovski Elements that may be used by selected designers and brands.
CRYSTALLIZED™ at APLF for first time
APLF is an annual premium event that has been providing the global leather industry with its most important meeting and trading place for more than two decades. The first-ever CRYSTALLIZED™ presence at this important event is a strategic decision made at a time when branding and quality are of increasing importance in a challenging international business climate. APLF adopts a “Value Chain” approach that fits well with CRYSTALLIZED™ - Swarovski Elements as a strong ingredient brand with a unique and broad product range.
Wide range of CRYSTALLIZED™ activities
CRYSTALLIZED™ exhibits at Materials, Manufacturing & Technology (MM&T) - March 31 - April 2, 2009 - showcasing the latest CRYSTALLIZED™ - Swarovski Elements innovations such as Chessboard Cut, Air Blue Opal, Crystal Red Magma, etc. and trends. This includes an exhibition of the inspirational designs for the upcoming trends at MM&T. At Fashion Access (March 31 - April 2, 2009) CRYSTALLIZED™ will exhibit at two booths, displaying the innovations from CRYSTALLIZED™ - Swarovski Elements as well as inspirational finished pieces from the Crystal loves Leather initiative such as Loewe Bag, Michael Teperson Bag & Stuart Weitzman Bag. The latter illustrates the versatility and charm of CRYSTALLIZED™ - Swarovski Elements when applied to finest leather products. Additionally CRYSTALLIZED™ will be present at the opening of Prime Source Forum, the annual meeting of the global apparel industry, when a senior executive of CRYSTALLIZED™ - Swarovski Elements, the APLF premium sponsor, will make the introductory address.
In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 22.000 employees, a presence in over 120 countries and a turnover in 2007 of 2.56 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ - Swarovski Elements for fashion and STRASS® Swarovski® Crystal for architecture and light, have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewellery industry with precision-cut genuine and created gemstones, and from April 2008 has strengthened this relationship by revitalising and renaming the product brand ENLIGHTENEDTM - Swarovski Elements. Showing the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewellery and home décor are sold through more than 1300 Swarovski stores and concessions in all major fashion capitals, while the exclusive Daniel Swarovski accessories collection has become the company’s Couture signature. The Swarovski Crystal Society has close to 400,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995, as a celebration of Swarovski’s universe of innovation and inspiration. The Swarovski corporation also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.
For further information please contact:
Swarovski Hong Kong Limited
Priscilla Choi
Mail: Priscilla.choi@swarovski.com
Tel: + 852-29696170
Fax: + 852-22507228
WWW.CRYSTALLIZED.COM
APLF Ltd
Bianca Chan
Mail: BiancaChan@cmpasia.com
Tel: +852 2585 6137
Fax: +852 3749 7374
WWW.APLF.COM
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If you wish to contribute to the APLF News, with your experiences in the industry, your observations, or general thoughts on the direction the industry is going, we would like to hear from you. Email: aplf-news@aplf.com |
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How long has your company been attending APLF? If you wish to be involved in the celebration of the 25th anniversary of APLF, we would like to hear from you. Email: aplf-news@aplf.com. Subject Headline: APLF 25th Anniversary |
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