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26 March, 2010


(Hong Kong, 26 March 2010) Senior executives from around the world involved in sourcing, manufacturing and servicing for the global apparel industry will converge on Hong Kong for Prime Source Forum 2010, scheduled for 29-31 March.

Prime Source Forum 2010 is proudly sponsored by CRYSTALLIZED™ - Swarovski Elements, the product brand for the world’s finest loose cut crystals manufactured by Swarovski.  This principal sponsor is joined by Avery Dennison, Checkpoint, Dassault, DyStar, KEE Zipper, Lawson, Lectra and so on, more than 20 other sponsoring companies this year.  “Without the sponsors’ contributions, it would be almost impossible to stage such a major event,” says Michael Duck, a director of the event’s organisers, APLF Ltd.

Launched in 2005, Prime Source Forum is now acknowledged as the definitive meeting place for the global apparel industry, with the number of participant registrations increasing every year.

While the purpose of the Forum is to discuss both the challenges and opportunities facing this multi-dollar industry, as Duck notes, this year’s Forum will inevitably focus on the effect the world financial crisis is having on the industry and the steps it is taking as part of the worldwide drive to make manufacturing and retailing more sustainable.

The operational Workshop sessions on 29 March are crucial to promoting the exchange of ideas and solutions, both identified and as yet unrecognised, and impacting the continued global growth of the apparel industry in the 21st century.  The Sustainability Workshop session will address a number of key issues facing the industry in the future, including how to reduce costs in the supply chain given the economic crisis that is still affecting many countries outside Asia.

With more than 65 speakers and panellists, each an acknowledged leader and expert in his/her area, Prime Source Forum 2010 will focus on crucial issues facing the global apparel industry now and in the foreseeable future.

The speakers and panellists will have an audience of some 400 delegates from 20 countries over the three-day event.  “In view of the crisis, we were expecting a reduction in the number of delegates from overseas, especially as most organisations are cutting back on corporate spending.  However, we are actually welcoming more registered delegates this year, demonstrating that the Forum is clearly still seen as a must-attend event by many of this industry’s movers and shakers across the world,” said Duck.

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About APLF

APLF Ltd. (Asia Pacific Leather Fair Ltd.) is a joint-venture between UBM Asia Ltd and the SIC Group of France.
Owned by United Business Media Limited (UBM) listed on the London Stock Exchange, UBM Asia (www.ubmasia.com) operates in 13 market sectors with its headquarters in Hong Kong. It has over 130 media products in three categories: trade fairs, print and B2B portals. As Asia’s leading exhibiton organiser and the biggest commercial organiser in the two fastest growing markets in Asia: China and India, it stages the leading events of their kind across Asia. Its 110 events attract an annual attendance of 30,000 quality exhibitors and 1,270,000 visitors from all over the world to meet their target business partners face-to-face for business matching and networking. It publishes high-quality trade publications for 191,000 industry professionals to capture the market trends and industry news. Complementing its exhibitions and publications are round-the-clock and industry-specific online B2B portals which provide a series of online trading networks, industry news hub and sourcing and marketing platforms for the world’s t ade buyers and suppliers. It has over 700 staff in 15 major cities in Asia and the US. SIC Group is part of the Conseil National du Cuir (The French Leather Council) (CNC) – the representative of the leather profession in France. The SIC Group is one of the leaders in the organisation of international events.




Appendices (click the links below to access the document)


Appendix A – Forum Programme


Appendix B - 2010 Speakers List 

Forum photos are available upon request. 


For media registration, contact:
Ms. Bianca Chan
Sales and Marketing Executive
+852 2585 6137
[email protected]

For delegate registration, contact:
Ms. Susanna Chu
Sales and Marketing Executive
+852 2585 6125
[email protected]

For other enquiries, contact:
Ms. Josephine Ching
Forum and Conferences Manager
+852 2516 2195
[email protected]