Press Release

Immediate Release

30 March 2011

136 Companies exhibiting for the first time

The global fashion market is constantly evolving. New companies promote and progress developing trends. New exhibitors provide the window through which these movements can be viewed.

At Fashion Access (FA) there are 136 companies exhibiting for the first time. That's an extraordinarily large number for one exhibition. What do they offer? What trends do they foretell? Visitors to the exhibition will know.

The demand for higher-end and luxury fashion and lifestyle products has remained remarkably strong. Although demand in some countries is down, due largely to national economic conditions, in others it is buoyant and continues to grow.

That growth is best shown in several so-called ‘emerging’ economies: for example India, Brazil, Russia and, of course, China.

This sector-wide confidence is demonstrated at Fashion Access by the 640 plus exhibitors present. They come from 30 countries and regions with some 15 group pavilions.

Fashion Access is held twice a year. This event focuses upon fashion trend forecasts for Autumn-Winter 2011/12.

The range of lifestyle products on display – providing ‘Fashion from head to toe’ – is comprehensive, including bags, footwear, branded fashion collections, leather garments, leathergoods and travelware.

Seminars (two notably by PeclersParis and Stylesight) and fashion presentations (Dress Up!) also take place throughout the fair. Seminars deliberately crossover into APLF - Materials, Manufacturing & Technology (APLF - MM&T) areas to appeal to both FA and APLF - MM&T participants, thus further reinforcing the synergy between both fairs.

A full seminar list, an events programme and fashion trends video previews are now available on both iPhone and Android devices. Buyers can plan their visit using the Fashion Access Mobile App. More details about the app can be found at http://www.fashionaccess.aplf.com/.

ABOUT FASHION ACCESS

FASHION ACCESS is an international fair for Head-to-Toe fashion held twice each year. The fair is aptly aligned with fashion’s key buying seasons, showcasing spring-summer exhibitor collections in September and fall-winter collections in March. In 2010, 18,072 buyers from 89 countries attended the 2 Fashion Access events combined.

The upcoming FASHION ACCESS will be held concurrently with two other APLF-organised events in related fields: Materials, Manufacturing & Technology (MM&T) and Prime Source Forum. MM&T is Asia's largest and most international exhibition for the raw materials and leather-related sectors. Prime Source Forum brings together top executives from the global apparel industry in a non-competitive environment, where participants can examine industry issues common to them all.

ABOUT APLF LTD

APLF Ltd is a joint venture between SIC Group and UBM Asia. For over two decades, Hong Kong-based APLF Ltd has been providing the global leather and fashion industries with its most important meeting and trading place.

For fair details, please contact:

Ms Perrine Ardouin, Event Director

Email: Perrine.Ardouin@ubm.com

For media enquiries, please contact:

Ms Pauline Chiu, Assistant MARCOM Manger

Email: Pauline.Chiu@ubm.com

APLF Ltd

17/F China Resources Building

26 Harbour Road, Wanchai, Hong Kong

Tel: (852) 2827 6211

Fax: (852) 2827 7831

Website: www.aplf.com

- END -