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Press Release
For immediate release

September Hong Kong Jewellery & Gem Fair

All booths sold out at the World’s Number One Fine Jewellery Event

The September Hong Kong Jewellery and Gem Fair has achieved yet another record-breaking feat: all booths in the Fair’s two world-class venues – the AsiaWorld-Expo (AWE) and the Hong Kong Convention & Exhibition (HKCEC) – are sold out.

The world’s number one jewellery event features more than 3,300 exhibitors from 45 countries and regions in 130,000 square metres of exhibition space. The exhibitor number is another record in itself with around 100 exhibitors more than last year, making this edition the biggest in the Fair’s history. Fair organiser UBM Asia Ltd expects the Fair to attract around 45,000 buyers from 135 countries and regions.

Facts that reinforce the September Fair’s leading role in the world’s jewellery trade

§         This year, the September Fair will expand from eight halls to nine halls at AsiaWorld-Expo (AWE). Together with the Fair at the Hong Kong Convention & Exhibition Centre (HKCEC), the September Fair will be the largest edition ever, serving the jewellery industry with over 130,000 square metres of exhibition space.

§         France Pavilion will make its debut at the September Fair. In total, there will be 21 group pavilions representing companies from Antwerp, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Israel, Italy, France, Japan, Korea, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, the United States, and the International Colored Gemstone Association (ICA).

§         The Fair at AWE will again feature the world’s largest Diamond Pavilion, which houses more than 430 exhibitors. In addition to occupying Halls 5, 7, 9 & 11, the pavilion will occupy Hall 10, for a total exhibition space of 17,000 square metres. Groups from Antwerp, Israel, India and the United States will exhibit a wide range of high-quality diamonds in the pavilion. The Israel Diamond Institute (IDI) Pavilion will expand to Hall 10 and is the largest-ever IDI group assembled at any jewellery exhibition worldwide.


§         Drawing more than 150 Thai exhibitors at AsiaWorld-Expo and over 200 at the Hong Kong Convention & Exhibition Centre, the Thailand Pavilion is once again the biggest overseas pavilion at the September Fair.

 Essentials of the Best

·         Fine Design Pavilion – A luxury destination for the world’s finest jewellery  

      This pavilion is located at the Grand Hall of HKCEC and features over 70 internationally renowned jewellery companies. To describe these exhibitors’ showcases as “exquisite” would be an understatement; displays include exquisite jewellery set with rare diamonds, luxurious gemstones and lustrous pearls, bejewelled watches, invaluable antique and estate jewellery, and other timepieces and exclusive one-offs. The Grand Hall’s luxurious elegance provides the perfect backdrop this elite group of jewellers command.


·         Fine Gem Pavilion – A prestigious parade of top-quality gems

       Located in Hall 9 of AWE, the pavilion has established itself as the ultimate destination for the world’s finest loose diamonds, gemstones and pearls since its launch in 2009. With more than 50 world-class exhibitiors, the pavilion’s distinct look makes the Fine Gem Pavilion a standout at AWE.


·         Hong Kong Premier Pavilion – A prestigious display of Hong Kong’s best

The spectacular Hong Kong Premier Pavilion will showcase the top-notch craftsmanship and exceptional creativity of 30 Hong Kong avant-garde jewellers. The pavilion is the perfect stage that shows why Hong Kong’s jewellery industry is at the top of its game.


·         International Premier Pavilion – A stylish showcase for the world’s cutting-edge designs

      This pavilion features a stellar lineup of over 50 prominent jewellery companies from around the world. The distinguished image and concept of this pavilion bring you the latest trends in luxury jewellery from around the world, under one elegant roof.

Themed Halls housed in two world-class venues:

AsiaWorld-Expo                                                                       19 – 23 / 9 / 2011
Fine Gem Pavilion
Packaging,Tools & Equipment
Hall 9
Halls 5, 7, 9, 10 & 11
Halls 3, 6, 8 & 10
Hall 1
Hall 11
Hong Kong Convention & Exhibition Centre                            21 – 25 / 9 / 2011
Hong Kong Pavilion 
Hong Kong Premier Pavilion  
International Premier Pavilion 
Fine Design Pavilion 
Designer Avenue 
Jadeite Gallery 
International Fine Jewellery, Antique & Vintage Jewellery
Asian Fine Jewellery   
Silver Jewellery
Jewellery Accessories
Pearl Jewellery & Finished Jewellery
Halls 1A-1C, 3C-3E
Halls 1D & 1E
Halls 3B & 3C
Grand Hall
Mezzanine 2
Hall 1 concourse
Halls 3F & 3G
Halls 5F & 5G
Halls 5B, 5C, 5E & Mezzanine 4
Hall 5D
Hall 5E

Exciting special events

Fair Receptions

To celebrate the grand opening of the Fair at AWE and HKCEC, two fair receptions will be held:

1) AWE welcome reception - Organised by UBM Asia and co-organised by the Israel Diamond Institute (IDI), the Fair Reception will be held on 19 September at the ARENA KITCHEN at AWE.

2) HKCEC welcome reception - Another reception will be held on 21 September at the Grand Foyer of HKCEC.  

Hong Kong Premier Pavilion (HKPP) – Jewellery Parade

A series of jewellery parades will be staged within the HKPP from 21 to 24 September, where beautiful models will wear the equally beautiful and stunning jewellery designs from HKPP exhibitors. 

Pearl Auctions

Two world-renowned pearl auctions, the 53rd  Robert Wan Tahiti Perles Auction and the 47th Paspaley South Sea Pearl Auction, will be held from 17 to 18 September and from 24 to 26 September, respectively, in HKCEC. Admission is by invitation only.

Plan for your yearly event calendar

The June and September editions of the Hong Kong Jewellery & Gem Fairs are prominent fixtures in the global jewellery trade’s events calendar. To help our exhibitors better plan their trade fair attendance, the fair organiser is announcing these preliminary show dates for the next five years:


The June Fair

The September Fair






21 - 24 Jun

19 - 23 Sep

21 - 25 Sep


20 - 23 Jun

11 - 15 Sep

13 - 17 Sep


19 - 22 Jun

15 - 19 Sep

17 - 21 Sep


25 - 28 Jun

16 - 20 Sep

18 - 22 Sep


23 - 26 Jun

12 - 16 Sep

14 - 18 Sep

One trip, two attractions

The September Hong Kong Jewellery & Gem Fair is held concurrently with Asia’s Fashion Jewellery & Accessories Fair (AFJ) at AsiaWorld-Expo.  Buyers attending the September Hong Kong Jewellery & Gem Fair can enjoy free access to AFJ.

Free Shuttle Bus Service

For the convenience of registered exhibitors and visitors, the Organiser has arranged a free continuous shuttle bus service running directly between HKCEC / Tsim Sha Tsui / Tung Chung and AWE.  

Fair Dates & Opening Hours

AsiaWorld-ExpoHong Kong

19 - 22 September 2011

10:30am – 6:30pm

23 September 2011

10:30am – 5:30pm

Hong Kong Convention & Exhibition Centre 

21 - 24 September 2011

10:30am – 6:30pm

25 September 2011

10:30am – 5:30pm

 Admission to the Fair

The Fair is open to the jewellery trade, business professionals and members of the press. Free admission will be granted to visitors who present their business cards or invitation cards and identity cards upon registration. Visitors under 18 will not be admitted.


Industry Support

The Fair is grateful for the support of the following leading industry associations:

Advisory Board:

vThe Hong Kong Jewellers’ and Goldsmiths’ Association

vThe Hong Kong Jewellery & Jade Manufacturers Association

vHong Kong Jewelry Manufacturers’ Association

vDiamond Federation of Hong Kong, China

vHong Kong Gemstone Manufacturers’ Association

vHong Kong Pearl Association



vThe Gemmological Association of Hong Kong

vHong Kong Gold & Silver Ornament Workers & Merchants General Union

vThe Kowloon Pearls, Precious Stones, Jade, Gold and Silver Ornament Merchants Association


International Sponsors:

vGemological Institute of America

vAntwerp World Diamond Center, Belgium


- End -


To visit, please contact:

Visitor Promotion Department,

Jewellery Fairs, UBM Asia Ltd

Tel: (852) 2585 6127 / 2516 2157

Fax: (852) 3749 7344

Email: [email protected]

Website: http://www.jewellerynetasia.com/

For media enquiries, please contact:

Marketing Communications Department

Jewellery Fairs, UBM Asia Ltd

Tel: (852) 2516 1649     

Fax: (852) 3749 7318

Email: [email protected]


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